Assistant Manager, Public Affairs

Assistant Manager, Public Affairs

As a member of the Disney Consumer Products, Games and Publishing (CPGP) Public Affairs team, the Assistant Manager, Public Affairs will work cross-functionally to help devise communications materials and campaigns tied to The Walt Disney Company’s extensive retail, consumer products, games and publishing offerings, specifically through the lens of issues management. The Public Affairs team works closely with stakeholders across the Disney Parks, Experiences, and Products (DPEP) business as well as other communications teams to help protect and enhance the reputation of the segment and the company. The ideal candidate will have experience managing issues, spanning both proactive and reactive efforts, as well as a passion for media monitoring and data-driven communications.

This unique role will provide critical support on a variety of projects related to Public Affairs, with a strong focus on traditional and social media monitoring and analysis, influencer identification and outreach and marketplace intelligence. Additional opportunities to assist in projects related to diversity, equity and inclusion, sustainability and business positioning storytelling will also be available.

The ideal candidate will have experience in Public Affairs, social monitoring platforms, media relations or PR, strong writing skills and familiarity with issues management. The candidate should also have the ability to synthesize large amounts of information into compelling, actionable insights, and an understanding of the media landscape.

Responsibilities:

Serve on crisis communications response team, monitoring relevant breaking news and supporting the creation of coverage reports with actionable qualitative and quantitative insights

Consistently read, watch, listen, and engage with traditional and social media to stay apprised of evolutions in the consumer and media landscapes

Conduct research, assist with social media analyses and draft reports for issue-based monitoring

Support the execution of CPGP’s issue-based public affairs campaigns and influencer program

Provide support for select aspects of business intelligence program through guided marketplace monitoring

Draft written materials, influencer pitches, messaging, Q&As, daily news briefs and presentations

Maintain calendars, archival information and media resources

Collaborate with Public Relations, Corporate Citizenship, Internal Communications, Executive Communications and Franchise teams to help ensure proactive and reactive integrated communications efforts for CPGP

Basic Qualifications:

3+ years of related communications experience

Excellent project management and research skills

Exceptional writing and editing skills

Familiarity with media monitoring tools such as Cision and Critical Mention

Demonstrated ability to synthesize complex information and present in a clear, concise, and readable manner

Ability to efficiently juggle a number projects simultaneously by deadline

An approach that features a high degree of professionalism and commitment

Strong communication skills and an ability to work independently, to take initiative, and to collaborate with others who may have diverse communication and work styles.

Flexibility and adaptability to change, along with the ability to weigh the needs of varied, often conflicting, stakeholders

Willingness to embrace a fast moving, action-oriented environment with a “can do” attitude

Experience with problem solving and coming up with creative solutions

Intellectual curiosity

Excellent PC and Mac literacy; Internet and social media savvy with experience using HTML, SharePoint or other Content Management System, Microsoft Office suite, Keynote, etc.

Preferred Qualifications:

Executive communications experience, including drafting quotes, messages, and remarks

Internal communications experience

Required Education:

A Bachelor's degree in a relevant field