Social Media Director

Director Social Media Events & Nightlife (Corporate)

MGM Resorts International

Las Vegas, NV

Become one of the stars behind the show and become part of the world’s most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race .

The Director Social Media is a key leader in expanding the Company's brand stories across a variety of social media platforms. This role will lead the overall social media strategy for several brands (subject to change) such as Juniper Lounge, On the Record, other Park MGM as well as other Events and Nightlife venues whilst optimizing engagement by delivering an authentic and unique brand voice for a variety of guest experiences. The position will support the Vice President Marketing Events and Nightlife in leading the MGM Resorts brand specific social media content strategy and support the execution of Enterprise-wide social media paid campaigns. This role will lead Social Media Managers and Social Media Strategists that develop strategic plans to draw-out and communicate the essence of the Company through artful story-telling to drive external and internal engagement. All duties are to be performed in accordance with company policies, practices, and procedures.

Leads social media managers and strategist that focus on the development of social media programs and strategies from content ideation to execution (analyzing challenges/needs within social space, content and campaign optimization, platform selection necessary for execution of plan);

Provides leadership on content creativity and engagement, from developing of a strategic plan to tactical execution;

Develops best-in-class creative through artful story-telling, managing development of creative assets, ensuring marketing materials are on brand and arc: high quality, engaging and deliver the Company's brand promise;

Directs teams to utilize a variety of data and insights to better understand and analyze what engages online conversations; and uses those insights throughout the Company;

Develops and delivers social media solutions, promotions, campaign plans and timelines to support business objectives of brands while proactively managing the communication of progress;

Strategically utilizes multiple social platforms, such as, Facebook, Instagram, Twitter, Snapchat, Pinterest, Linkcdln and Tumblr to communicate to the appropriate audience of a campaign;

Maintains a pulse on the changes in the social media landscape and has the ability to synthesize how the evolution of social platforms should affect social strategy;

Develops and manages monthly, campaign and other required reporting to leverage data and insights to ultimately drive brand campaign strategy;

Oversees community management on brand channels and ensures team follows best practices;

Partners with other Corporate Partners such as Brand Strategy and Media to bring performance driven campaigns to market;

Collaborates with the Internal Agency, including other Social Media Directors, to develop, manage, and execute integrated brand campaigns;

Works closely with property partners, maintaining and growing a collaborative client/partner relationship;

Provides professional mentorship to social media managers and strategists to ensure growth in the field;

Perform other job related duties as requested.

Required:

Bachelor's degree in Communications, Marketing, or Business Management; or equivalent education and experience.

At least 7 years in social media marketing and online community experience.

At least 5 years in leading a team of social and/or community managers.

Experience leading social media marketing within travel or hospitality industries.

Experience with the development and implementation of integrated marketing campaigns.

Proficient in digital and social media across paid, specifically in Facebook, Twitter, lnstagram, Tumblr, Pinterest, Linkedln, Snapchat and other emerging platforms.

Excellent customer service skills.

Able to lead and mentor a team.

Have interpersonal skills to deal effectively with all business contacts.

Professional appearance and demeanor.

Work varied shifts, including weekends and holidays.

High school diploma or equivalent.

Able to effectively communicate in English, in both written and oral forms.

Preferred:

Knowledge and experience leveraging social media in support of larger integrated brand campaigns within the Hospitality and/or Gaming industries;

Previous member or team leader who received public accolades for social media campaigns; and

Bi-lingual, Spanish.

Previous experience working in a similar resort setting.