Senior Manager, Global Public Relations

Senior Manager, Global Public Relations, Classic Select Brands

Marriott International, Inc

Bethesda, MD 20817

Posting Date Jan 14, 2019

Job Number 190002VL

Job Category Public Relations & Communications

Location Marriott International HQ, Bethesda, Maryland VIEW ON MAP

Brand Corporate

Schedule Full-time

Relocation? No

Position Type Management

Start Your Journey With Us

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

JOB SUMMARY

As a member of the Global Consumer Public Relations team, the Sr. Manager, Public Relations, Classic Select is responsible for assisting with the development and management of public relations initiatives for the Classic Select brands, as directed by the Sr. Director of PR and brand leadership of the global team.

This position is responsible for a range of public relations initiatives and activations related to the Classic Select brands, including media relations, local property public relations program consulting/counseling, publicity generation, media tours, special event management/activations, public relations activities in conjunction with trade shows (i.e. GM Conference) and hotel grand openings, and writing (e.g., newsletters, speeches/talking points, press releases, fact sheets etc.).

This position will liaison closely with the global and continent brand marketing teams, Content and Buzz Marketing as well as with the teams within Global Corporate Communications including Global Corporate Relations, Internal Communications, Corporate Social Responsibility and Government Affairs, as needed. This position is also in charge of managing multiple PR agencies, as well as managing other associates on specific projects and initiatives, where applicable.

CANDIDATE PROFILE

Education and Experience Preferred

4-year degree from an accredited university in public relations, communications, international studies, social sciences, journalism, marketing, business administration, or related major

6+ years of relevant professional experience in public relations, media, marketing, business administration, or related function, demonstrating progressive career growth and pattern of exceptional performance.

Demonstrated knowledge of the media, established network of media contacts across a spectrum of consumer/travel outlets

Experience with leading PR organization as well as sourcing PR agencies

CORE WORK ACTIVITIES

Implements PR plans, Campaigns and Events

Media Relations:

Conducts targeted media/blogger relations, in conjunction with the PR agency, to trade, consumer travel and lifestyle, as well as national outlets, to generate consumer awareness on behalf of the Classic Select brands.

Executes crisis/reputation management efforts on behalf of brands when necessary and fully coordinate with corporate communication crisis management teams.

Develops various press materials, including press releases, talking points, briefing documents etc., in addition to global brand PR toolkits

PR Management & Execution:

Under the direction of the Sr. Director, activates and implements annual public relations plan, for the Classic Select brands.

Supports development of global PR strategies for the Classic Select brands, according to their goals and objectives.

Represents Classic Select brands when presenting programs and strategies during meetings and other organizational activities to various disciplines and groups throughout the organization, as well as externally.

Manages multiple agency relationships to ensure the success and alignment of all initiatives.

Works cross-functionally with internal disciplines and departments (including Brand, Marketing, Legal, Operations, Development, A&C, F&B, etc.) throughout the organization to enhance, develop and maintain PR programs and strategies.

Creates activation recap reports, talking points and briefing documents for presentation to stakeholders

Provides public relations support and input at major brand meetings (regional and global).

Collaborates with the Global Public Relations team members in developing ongoing internal publicity for brands, and global public relations programs in support of the leisure and business travel segments.

Independently responds to, solves and makes decisions on PR programs and initiatives for the Classic Select brands.

Manages program budgets and scopes for PR initiatives.

Events:

Provides strategic support and tactical execution for various PR activations and events for the Classic Select brands in collaboration with brand marketing/management team members.

Manages brand/region events, such as openings, press conferences, off-property events, and media tours.

Acts as brand representative and spokesperson, when relevant, at internal and external events.

Manages market pull-through on relevant company initiatives and news through cohesive brand messaging.

Increases awareness of brands internally, by creating internal communications, managing internal events, and working with internal stakeholders and their various communication channels.

Delivering on the Needs of Key Stakeholders

Understands and meets the needs of key stakeholders.

Develops specific goals and plans to prioritize, organize, and accomplish work.

Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.

Collaborates with internal partners and stakeholders to support business/initiative strategies.

Communicates concepts in a clear and persuasive manner that is easy to understand.

Generates and provides accurate and timely results.

Demonstrates an understanding of business priorities.

Develops strong working relationships with key stakeholders.

Providing PR Support and Consultation

Provides PR expertise and leadership within own and extended teams.

Manages PR agency hiring, management and budgeting.

Provides recommendations to improve the effectiveness of PR processes and programs.

Maintains and develops media relationships that move beyond existing levels within the company.

Demonstrates news first mind-set; able to create stories and content surrounding brands that is culturally newsworthy

MANAGEMENT COMPETENCIES

Building Relationships

Coworker Relationships

Builds credibility with others and encourages strong working relationships.

Creates a work environment in which others feel comfortable sharing thoughts and feedback.

Shows awareness of how own behavior impacts others and the work environment.

Encourages others to work together.

Customer Relationships

Models and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.

Clearly explains policies in ways that create strong customer/stakeholder relationships.

Monitors customer/stakeholder satisfaction and takes appropriate action.

Resolves customer/stakeholder issues and concerns raised by others.

Global Mindset

Creates an environment where everyone is valued and included.

Models and coaches’ others on representing the Company culture of service, opportunity, respect, and fair treatment.

Acts when others are treated unfairly or are not valued and respected for their unique skills.

Looks for and uses ideas and opinions from diverse sources.

Attracts, develops, and retains a multicultural and multigenerational workforce.

Gives all associates the opportunity to achieve their full potential.

Organizes activities that promote inclusion.

Maintains an awareness of changing customer/stakeholder and associate characteristics.

Generating Talent and Organizational Capability

Organizational Capability

Ensures the work is organized so it can be effectively completed.

Continuously improves work processes.

Brings together the appropriate mix of associate knowledge and skills to complete work.

Coaches others on scope of technical decision‐making authority.

Uses meetings and other forums to regularly communicate status of work.

Talent Management

Provides, seeks, and acts on constructive feedback.

Participates in the hiring process and ensures successful on‐boarding of new associates.

Leadership

Adaptability

Models flexibility when managing multiple demands and changing priorities.

Adjusts team and own priorities when experiencing change or challenges.

Determines how change impacts stakeholders and communicates concerns to leadership.

Communication and Professional Demeanor

Clearly presents complex information using different methods.

Adapts communication style based on the audience.

Demonstrates active listening to ensure understanding.

Models and coaches’ others on appropriately interpreting verbal and non‐verbal behavior.

Models and coaches’ others on displaying professionalism and gaining respect from others.

Problem Solving and Decision Making

Identifies issues and makes suggestions to solve complex problems affecting daily work.

Looks for and shares information with others before making a decision.

Involves and gains agreement from others when making key decisions.

Makes complex decisions and works with others to implement solutions in reasonable amount of time.

Learning and Applying Professional Expertise

Applied Learning

Sets own career goals and identifies developmental areas for self and others.

Uses resources and challenging assignments to improve performance of self and others.

Gathers, shares, and uses information about industry and discipline trends and best practices.

Proactively requests training to support associate development, as applicable.

Business Acumen

Shows an understanding of how different customer/stakeholder groups have different objectives.

Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.

Technical Acumen

Maintains advanced technical knowledge and skills and models their use for others.

Demonstrates and shares expertise in policies, procedures, and legal requirements.

Identifies innovative technical approaches and communicates how they can improve processes or business functioning.

Managing Execution

Building and Contributing to Teams

Promotes teamwork by explaining how each associate supports shared goals.

Builds commitment to team goals by explaining how they support department success.

Works with team members to solve issues and make decisions that impact them.

Manages disagreements among team members.

Recognizes department, team, and individual achievements.

Driving for Results

Creates a team environment that encourages accountability, high standards, and innovation.

Sets and tracks goal progress for self.

Breaks down barriers so team members can accomplish their work.

Planning and Organizing

Prioritizes activities based on importance, urgency, and impact to goals.

Is detail oriented.

Clearly communicates key objectives, milestones and deadlines to others.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.