Job Description
SOCIAL MEDIA COORDINATOR
Reports To: Chief Operations Officer
Live Action seeks a Social Media Coordinator (SMC) to oversee the day-to-day operation of Live Action’s social media platforms. The SMC facilitates Live Action’s digital content creation, posting to all platforms, and digital ad strategy, and also serves as an occasional editor for Live Action News. The SMC works with the Social Media and Marketing teams, as well as designers and contractors as needed, to create daily digital media content. Content creation may include video editing, graphic design, copywriting, and assistance in website development.
The SMC is an excellent writer. They are savvy, resourceful, and professional. The SMC is also exceptionally detail-oriented and maintains the ability to prioritize multiple projects at once. The SMC is up-to-date with current marketing trends, best practices for social media engagement, and is constantly monitoring the news cycle to capitalize on opportunities to promote Live Action content and messaging.
This individual is responsible for coordinating Live Action’s digital media outreach, ad management, and analytics reports across platforms including Facebook, Twitter, Instagram, Youtube, Google, and Pinterest. The SMC works with the Live Action team on video campaign strategy and content creation, with an understanding of Live Action’s goals and pro-life messaging.
The SMC must be committed to Live Action’s mission and must be inspired to do the best work of her/his life. This position offers potential for growth and the opportunity to be part of a dynamic, growing and highly productive team. The position location is in Los Angeles, CA.
Responsibilities, include, but are not limited to:
- Daily coordination of Live Action’s social media platforms, including Facebook, Twitter, Instagram, YouTube, etc.
- Creation of strategic social media campaigns.
- Research and curate content for social media platforms.
- Daily posting to platforms. Write error-free and compelling posts that inspire engagement.
- Facilitate the creation of graphics and videos for social media, including working with other designers.
- Identify opportunities for growth of Live Action’s social media platforms and create and implement new strategies to capitalize on them.
- Track engagement and analytics on social media platforms.
- Assist in creating, testing, and procuring Facebook, Youtube, and Google ads; adjusting bidding and targeting to maximize performance.
- Analyze success of social media campaigns and advertising, presenting regular reports to supervisor.
- Assist in establishing community guidelines and moderate comments to conform to those guidelines; manage and reply, as appropriate, to comments.
- Serve as an assistant editor for Live Action News, developing relationships with other editors and writers, identifying story opportunities, writing and editing articles, and helping to craft the direction of the publication and grow its reach.
- Coordinate with the Live Action team to plan and execute new projects and campaigns.
- Closely track Live Action campaigns, media coverage, as well as pro-life news and current events.
Requirements
- Experience managing social media pages.
- Be familiar with the ideas and principles of Live Action.
- Experience with digital campaigns and ads across platforms, content creation and curation across platforms, and data analysis.
- Literacy with basic Microsoft Office products.
- Experience with graphic design and video editing software, such as Adobe
- Photoshop and Premiere, a plus; content publishing platform experience a plus.
- Excellent communication skills, verbal and written.
Application Submission Process
Please submit a cover letter and resume to: jobs@liveaction.org. In the subject line, please write: Social Media Coordinator_(your last name). In your cover letter, please include a description of your position on abortion (one to two paragraphs).
No phone calls, please.
All staff members are required to sign Live Action’s Non-Disclosure and Confidentiality Agreement.
Live Action
Live Action is dedicated to ending abortion and building a culture of life in America and beyond. We believe that every human life has intrinsic value and rights. We expose the truth about abortion and counter the misinformation campaign of the multi-billion dollar abortion industry and lobby. Today, we host the largest online presence for the pro-life movement, with millions of supporters throughout the United States.
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