Public Affairs Associate

Glendale, CA, USA
Posted on  

Job Description

Public Affairs Associate

Parks, Experiences and Products

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Glendale, CA

The Public Affairs Associate will be part of a cross-functional communications team dedicated to issues management, crisis communications, business intelligence, and social listening, focused on protecting and strengthening the reputation of the consumer products division within Disney Parks, Experiences and Products.

This unique role will provide critical support on a variety of projects with a strong focus on traditional and social media monitoring and analysis, research and risk assessments, influencer identification and outreach, and marketplace intelligence. The Public Affairs Associate will also support the creation of written materials for internal and external use.

The ideal candidate will have experience in public affairs, strong writing skills, and familiarity with issues management data analysis. The candidate should also have the ability to synthesize large amounts of information into compelling, actionable insights, and have an understanding of the media landscape.

This role will report to the Director of Public Affairs and Internal Communications.

Responsibilities :

Serve on crisis communications response team, monitoring relevant breaking news and supporting the creation of coverage reports with actionable qualitative and quantitative insights

Consistently read, watch, listen, and engage with traditional and social media to stay apprised of evolutions in the consumer and media landscapes

Conduct research, assist with social media analyses and draft reports for issue-based monitoring

Support the execution of DCPI’s issue-based public affairs campaigns and influencer program

Provide support for select aspects of business intelligence program through guided marketplace monitoring

Draft written materials, influencer pitches, messaging, Q&As, daily news briefs, and presentations

Maintain calendars, archival information and media resources

Collaborate with Public Relations, Corporate Citizenship, Internal Communications, Executive Communications, and Franchise teams to help ensure proactive and reactive integrated communications efforts for CPC

Basic Qualifications :

3 – 5 years of related communications experience

Excellent project management, research, and writing skills

Familiarity with media monitoring tools such as Crimson Hexagon, Cision, Critical Mention, and NetBase

Demonstrated ability to synthesize complex information and present in a clear, concise, and readable manner

Ability to efficiently juggle a number projects simultaneously by deadline

An approach that features a high degree of professionalism and commitment

Strong communication skills and an ability to work independently, to take initiative, and to collaborate with others

Flexibility and adaptability to change, along with the ability to weigh the needs of varied, often conflicting, stakeholders

Willingness to embrace a fast moving, action-oriented environment with a “can do” attitude

Experience with problem solving and coming up with creative solutions

Excellent PC and Mac literacy

Preferred Qualifications:

Digital/social media data and conversation analysis experience

Required Education :

A Bachelor's degree in a relevant field

Additional Information :

This position is a legal entity of The Walt Disney Company, an equal opportunity employer.